ITV ... wiser than you'd think

I've just downloaded an episode of Lewis which didn't get recorded while we are away on pilgrimage. Apparently it's about the murder of a woman bishop. (No irony there, then).

I had to get it from iTunes - and pay for it (!) - because the itv player only supports flash. Do they realise that if their site used HTML5 - and so supported the iPad- that I would be able to watch it for free?

Mm. Perhaps they do.